Tisva Offers Quality Lighting Solution with Special Focus on Sustainability & Affordability

In its endeavor to constantly expand its products portfolio with latest innovations, Usha International enters into new business of Lighting under the brand TISVA, considering the immense potential in this sector. "We, at TISVA, offer unique range of quality certified products with special focus on affordable and sustainable LED technology," says Mr. Rajesh Kocchar, President, Tisva Lighting, in an interview with Maria R.

Usha International Ltd doesn't need any introduction in Home appliances industry. What led the company to enter into the lighting segment with the launch of TISVA brand?
Entry into the Lighting business comes as a natural progression to the existing portfolio of complete home solutions from the house of Usha International Ltd. Our consumer research and market analysis for the category showed immense potential for business expansion. It is our endeavour to constantly expand our product portfolio with the latest innovations and make life more beautiful at home for all our patrons. TISVA is a strategic and innovative step in that direction.

TISVA is an addition to the diversified portfolio of Usha International. What is the company's initial target and how does it plan to market this brand and its products across the country?
The first year will entail starting operations in major markets across the country. This will mean setting up of showrooms and distribution network. Our endeavour is to establish ourselves so that the systems run smoothly to deliver high level of customer satisfaction. We are presently looking to bond with consumers and hence it would be too early to give projections for sales.

What are the ranges of Aesthetic and Designer Luminaries introduced under TISVA? Could you please tell us the cutting edge technology of your decorative collections?
TISVA offers the widest range in lighting which boasts of its uniquely designed products that include LED designer range, Chandeliers, Wall Lights, LED Lamps, Tracks, Kids lights, Mood lighting, Pendants and Utility products including bulbs and CFL's.


The brand offers a unique range of quality certified products with special focus on affordable LED technology. Our products offer functionalities such as Dimming and Color modulation which can absolutely change the way one can light up one's home.

How are your lighting experts helping the customers to experience and choose the luminaries from your range of products for different application areas?
We have an in-house design team which will help customers design lights for their home addressing two facts design and luminosity.

It has been noted that a significant part of the Tisva range is LED-based while LED market in India is still in its infancy due to low awareness among the end users. What initiatives would you take to make awareness among the consumers and promote your products?
Yes, the LED market is in an infant stage in India but this is the technology moving forward.

Everyone in the category is working towards growing the energy efficient LED segment.

India is a cost conscious market and highly fragmented with low cost imported products; what are the consumer segments currently your company is targeting?
The Indian market is not cost conscious but value conscious and consumers are always looking for new trends, new quality, reliable product and after sales support. Any organization that delivers on the above mentioned value propositions will garner the belief and trust of the customer.