Hindware Tiles forays into Tile Adhesive Industry

Hindware Limited, manufacturer of bathware and tiles, has announced its foray into the Tile Adhesive industry and expansion of its tiles category. It has launched 5 different skus in adhesives to cater to its tiles, ranging from ceramic to elevation tiles. Hindware’s new tiles range include GSVT Tiles in 600x1200 mm dimension in finishes like matte gloss and veneer, GVT Elevation in 300x600 mm size for exterior and interior cladding, and High Depth Elevation Tiles for interior and exterior projects. As part of its Unique Tiles Series, the brand has launched Carpet Tiles in 800x1600 mm size.

Commented Sudhanshu Pokhriyal, CEO, Hindware Bath and Tiles, “Through this strategic move, Hindware aims to provide customers with a one-stop shop for all their tiling needs. The new product portfolio launch aligns Hindware Tiles’ forward-looking vision to further strengthen its reputation as a customer-centric brand and capture a significant share of the expanding premium tiles market. The products will be available through our distribution and retail network, ensuring nationwide accessibility.” Hindware Tiles’ distribution network comprises over 500 dealers covering 200+ cities, and 50 brand stores across India.