SIFON: Creating Beauty With Functionality

Manish Patel, Managing Director, SIFON, elaborates on how their innovative products, unique designs with a variety of finishes are differentiating the SIFON brand of products in markets across India.

Premium Zinc and Brass Architectural Hardware under our brand SIFON

What hardware products are being offered under the brand Sifon?
We are one of India’s leading manufacturer of architectural hardware, and are offering Premium Zinc and Brass Architectural Hardware under our brand SIFON. The range includes Mortise Door Handles on Rose & Plate, Full Main Door Sets, Mortise Locks & Euro Profile Cylinders with Computer, Regular Keys & Keyless Cylinders, Pull Handles, Cabinet Handles & Knobs, Door Closers, Door Accessories, Ball Bearing & Butt Hinges, Auto Hinges, and Drawer Slides.

Along with the hardware, we are also offering Premium Bath Accessories in Pure Brass under the SIFON brand. The Bath Accessories are available in 10 exclusive designs and in various finishes to suit or complement any bathroom interiors.

Premium Zinc and Brass Architectural Hardware under our brand SIFON
Creativity has always been at the core of our designs. Along with aesthetic appeal, our focus is also on the superior performance of our products, and the durability of their finishes and shine.

Where does the brand draw its design inspiration from?
Though the challenges of creating new designs is there, our search for inspiring designs remains constant, so much so, that we have even found our design inspirations and ideas from some of the most famous Architectural Marvels and even from Vintage Classic Vehicles which denote beauty with timeless appeal – much like our products!

Premium Zinc and Brass Architectural Hardware under our brand SIFON

How has the SIFON brand grown over the years?
Since its mega launch in the year 2016, our SIFON brand has grown from catering to a few neighboring states to catering to regions pan India, with a strong presence in all major metropolitan cities.

SIFON has now reached international markets like the US and Europe, where it has gained tremendous acceptance for its unique range of high-quality products that offer smooth functionality along with beautiful designs.

Premium Zinc and Brass Architectural Hardware under our brand SIFON

Please tell us about your manufacturing facility.
Our usp is our complete in-house production line with processes that include product design, conceptualization, and manufacturing, to testing and final packaging – all of which are executed under one roof at our facility which is spread across 150,000 sqft. Our in-house facility has three levels of production with state-of-the-art imported machines and precision tools. It is well-equipped to produce any product or component of Brass and Zinc Die Casting, which can be made in no less than 24 finishes.

We follow stringent quality control standards during each process of production. We are proud to say that all these measures enable us to meet our brand promise of “Committed to Global Standards” by providing world-class products without any compromise on their quality.

Premium Zinc and Brass Architectural Hardware under our brand SIFON

How does the company market its SIFON products to create brand awareness amongst potential clients?
SIFON has been created and promoted as an exclusive brand; it is therefore being marketed across exclusive retail outlets and showrooms that showcase premium brands only. This is because our target market for the SIFON brand is the elite class of consumers, who we aim to reach through such retail outlets.

We also exercise extra care in choosing prospective channel partners - across states, districts, and metro cities only. Identifying exclusive outlets to promote our SIFON products helps us eliminate unhealthy price-cutting competition; this also enhances the retailers’ enthusiasm to promote our brand.

Premium Zinc and Brass Architectural Hardware under our brand SIFON

We also make personal visits to give presentations and demos of our products and we advertise through both traditional and digital media. Through our multiple ‘approaches’ we are constantly exploring ways to create brand awareness so that we can reach our target clients who also include architects, interior designers, and real estate developers in the most effective ways.
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